We believe that customer orientation and employee engagement have the power to create
sustainable economic and social performance that respects people and their environment.
 We help our clients develop, lead and monitor their Customer Excellence and Collaborative Engagement Programmes
We believe in the power of Consideration Symmetry and Service Design to transform the service culture of a company
We always put the Human in the middle of our strategy and think on all 3 levels:
Customer Experience (CX), User Experience (UX) and Employee Experience (EX)
We prefer experiential innovation through digital, behavioural and process solutions


Combining 40 years of experience in business development and customer engagement

Alexis Grabar

Co-Founder & Executive Director

• Curious, Creative and Energetic
• 5 years + of customer and employee experience projects
• 15 years entrepreneurship with 5 start ups created and 2 managed
• 10 years with Airbus Group in Sales& Marketing& Strategy
• 30+ reference with international brands as a Strategic Management Consultant
• GEM Alumni, HEC MBA Paris and Fletcher School of Law and Diplomacy
• Co-founder and Executive Director of CXB HUB since July 2017
• Lives in London,speaks English, French, Russian

Claire Bonniol

Co-Founder & Managing Director

• Pragmatic, enthusiastic, innovative
• 15 years + of customer and employee experience managing successful projects
• 5 years entrepreneurship
• 10 years with Accor Hotels Group in HR, Training and Innovation
• 50 + reference with international brands
• College of Europe, Celsa La Sorbonne, UCO
• Co-founder and Managing Director of CXB HUB since July 2017
• Lives in London & Paris, speaks French, English, German



Partner France

• Engaged, passionate and concrete
• 15 years + of customer and employee experience managing successful
• 8 years entrepreneurship
• 20 years with Accor Hotels Group in HR, pedagogical engineering, coaching and service culture transformation
• 50 + reference with international brands
• Sciences Po, Sciences de l’Education, DUFA, Transformance
• Lives in Paris, speaks French, English

Alexander Sacha Matytsine

Project Manager

• Relentless, Focused and Passionate
• 7 years entrepreneurship with 3 start ups created
and 4 managed
• 6 years with the Arnest Group
• Harvard, MIT, MBA Institute
• Part of the CXB HUB since December 2017
• Lives in Glasgow, speaks English, French, Russian

Flavio Cimbalo

Senior Consultant

• Goal and people oriented, data driven, customer centric with strong IT background
• 15 years + in customer experience and marketing research in a global industrial B2B
distribution company
• 2 years entrepreneurship
• Experienced in providing solutions according to both customers’ needs and market
• 10 years + experience in managing people and complex international projects
• Specialised in competitive intelligence, digital, qualitative and quantitative approaches
• Advisor for CXB HUB since July 2017
• Lives in Zurich, Speaks Italian, English, French 


UK Client Relations

• Energetic, empathetic, driven
• 12 years + B2B business development for marketing, tech for customer focused businesses
• 10 years in content marketing and story telling
• Experienced in new market development for innovative solutions – first to market and POCs
• 5 years experience in mobile payments, proximity marketing and insights from mobile users
• Project lead for Tier One UK retailers, supermarkets, hospitality – partnering with Systems Integrators such as HPE, IBM, Deloitte
• Lives in London
Get in touch today

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